A campaign’s results

Every campaign that went out has a page with its results: how many people got it, how many texts were delivered, who clicked and who opted out, what it cost, and a row for each person. Click a campaign on the list to open it.

The numbers#

Under the name: its status, its business and when it went out. Duplicate, Download recipients and Delete are at the top.

Number	What it counts
Sent to	The people it went to.
Delivered	The share of texts their carriers confirmed reached the phone, and how many. Confirmations usually come within seconds; a few can take longer.
Clicked	Only with a tracked link: people who clicked, as a share of the texts delivered. See Links in your texts.
Not delivered	Texts a carrier couldn’t deliver. The card below says why.
Opted out	People who replied STOP within 3 days of getting it, and their share of the texts delivered. A STOP after that isn’t put down to this campaign.
Carrier cost	What your carrier billed for its texts, and how many parts each one took. It’s billed to your own carrier account.

Why some weren’t delivered#

When any texts weren’t delivered, a card groups them by the reason their carriers gave, most common first:

Reason	What to do
Phone unreachable	The phone was off, out of service or couldn’t take texts. Usually temporary; the next campaign often gets through.
Number doesn't exist	The number may have been disconnected. Remove it from your list.
Filtered as spam	A carrier blocked the text. Avoid public short links and ALL CAPS, and only text people who agreed to hear from you.

The carrier’s own code is beside each reason, to look up with your carrier if you need to.

Who got it#

A row for each person: whether it was delivered, when, whether they clicked, and whether they opted out. When the 24-hour skip left people out, a line says how many, like 12 left out: they got another campaign from Harbor Coffee in the 24 hours before.

The buttons narrow the list: Delivered, Clicked, Didn’t click, Not delivered and Opted out. Search finds someone by name or number. Click a person to open them in Contacts.

Download CSV (or Download recipients at the top) saves the list as a spreadsheet: name, number, result, what happened, and when it was sent, delivered and opted out.

The message#

On the right, the text exactly as people got it, with the business name and the opt-out line, and the facts about the send:

Line	What it says
Business	Who it was from.
Sent from	The number and carrier it went out through.
Went to	Everyone subscribed, the tags it went to and left out, or who it followed up on.
Type	Text (SMS) and how many parts, or Picture (MMS).
Links	How many links were tracked, or sent as typed.
Sent and Finished	When it started and when the last text went out, and how long that took.
Created	Who made it, and when.

Deleting a campaign#

Delete takes a campaign off the list. Its texts stay in Reports, and in each person’s history in Contacts. A campaign that’s sending can’t be deleted; stop it first.