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Pricing

A flat plan. Your carrier’s price per text.

30-day free trial. No credit card. Cancel any time.

Pricing

One flat rate. Your own Twilio.

Pay for the software. Pay Twilio directly for messages. That's it.

Starter

Solo operators getting started.

$29 /mo
Up to 500 contacts
  • +SMS + MMS
  • +2 businesses
  • +AI Promo — 1 plan/mo, up to 4 weeks
  • +Unlimited campaigns
  • +Scheduled & repeating campaigns
  • +60 ready-made templates
  • +Opt-in webforms, signs + QR codes
  • +Webhook API (Zapier, Make)
  • +Bring your own Twilio / Vonage
Start free trial

Pro

Agencies and high-volume operators.

$199 /mo
Unlimited contacts
  • +SMS + MMS
  • +Unlimited businesses
  • +AI Promo — 10 plans/mo, up to 52 weeks
  • +Twice-a-week AI plans
  • +Unlimited campaigns
  • +Scheduled & repeating campaigns
  • +Templates, webforms + signs
  • +SVG QR codes for print
  • +Webhook API (Zapier, Make)
  • +Fastest support replies
Start free trial

All plans include a 30-day free trial. Cancel anytime. Yearly plans are paid for the year up front. Message charges are billed by Twilio or Vonage, not by us.
Fair use applies.

Cost calculator

Watch the gap grow with scale.

Pick a scenario or set your own numbers. The bigger you get, the more we save you.

Your volume
25,000
100100,000
10
130
Total messages / month 250,000 msgs
Pro plan
Estimate · Monthly
Your projected monthly bill
$3,351.15
Start your 30-day free trial
No credit card. Full Starter access.
Pro plan
Unlimited contacts
$199.00
Twilio SMS passthrough
250,000 msgs × $0.0083 · at cost
$2,075.00
Carrier fees passthrough
250,000 msgs × $0.0043 · avg of AT&T, T-Mobile, Verizon
$1,075.00
Twilio toll-free number
1 number · billed at cost
$2.15
Per-message markup
What other platforms charge
$0.00
Sending MMS too? Same deal: Twilio's $0.022 per picture message plus carrier fees, no markup from us. Included on every plan.
vs the competition

Same 250,000 messages, monthly cost

How we calculate: US list prices checked October 2026. Twilio $0.0083 a text plus carrier fees of $0.0043 (the average of the AT&T, T-Mobile and Verizon toll-free pass-through fees on Twilio's US pricing page), and a $2.15/mo Twilio toll-free number. Textmagic pay-as-you-go $0.049 a text (no carrier fees listed). EZ Texting: whichever published plan is cheapest at your volume, from Launch ($30/mo with its telecom fee, then $0.04 a text) to Scale ($125/mo, then $0.03), carrier fees included; at high volume, its Enterprise short code ($3,000/mo for 200,000 texts, then $0.01) plus carrier fees. SimpleTexting about $0.020 a text (its lowest extra-credit rate) and SlickText about $0.0188 (its 50,000-text plan divided by 50,000), plus carrier fees ($0.0042 a text at SlickText, passed through at cost). Textmagic BYOC $0.01 a text plus Twilio, carrier fees and number.

Estimates assume single-segment SMS (160 characters). Smaller plans on other platforms cost more per text, so their bars are conservative at low volume. Above 50,000 texts a month most platforms quote custom prices, and Twilio offers volume discounts through its sales team.

Why TextScaleHQ

Month one looks similar. Month twelve doesn't.

The real cost of an SMS platform isn't the sticker price. It's what expires, what gets metered, and what costs extra once your business is already running on it.

What matters Bundled SMS platforms TextScaleHQ
Messages you didn't send On monthly plans, roll over a month at most, then expire. Salesmsg’s don’t roll over at all. Nothing to expire. You never buy messages from us.
A busier month than usual Extra texts at their rate: 5.5¢ each on SimpleTexting’s $29 plan Same flat fee. Twilio bills you at cost.
Opening a second location Extra numbers at $10/mo on SimpleTexting; EZ Texting sub-accounts start on its $125 plan Two on Starter. Five on Growth. Unlimited on Pro. Paused ones don't count.
Deciding to leave No refunds on fees already paid, under EZ Texting’s and SlickText’s terms Cancel anytime. 30-day trial before you pay at all.
Who owns the phone number Often they do. EZ Texting’s terms let it refuse to port your number out. You do, from day one — your Twilio, your numbers, your registration, your history.
Planning next month's texts Their AI drafts text ideas from a prompt you type AI Promo plans weeks of texts from your offers, up to a year on Pro. You approve every text.

Sources, checked October 2026: SimpleTexting rollover, SimpleTexting pricing, Salesmsg pricing, EZ Texting managed accounts, EZ Texting terms, SlickText terms, SimpleTexting AI Assist.

FAQ

The questions everyone asks.

What is BYOC?

BYOC stands for Bring Your Own Carrier. Instead of buying message credits from us, you connect your own Twilio or Vonage account. We charge a flat monthly fee for the software, and you pay the carrier directly at its own rate. For US texts on Twilio that's $0.0083 a text plus carrier fees, about 1.3 cents all in.

Do I need a Twilio account?

Yes, or a Vonage account. Both are free to create, and connecting one under Messaging Setup takes a few minutes. No number yet? Buy a toll-free number on your own Twilio account without leaving TextScaleHQ ($2.15 a month, billed by Twilio), and we file its toll-free verification for you. Already have a 10DLC number you registered yourself? Connect it and send.

How long until I can send?

If your number is already approved in your Twilio or Vonage account (a verified toll-free number, or a 10DLC campaign you registered yourself), you can send as soon as you connect it. A new toll-free number has to be verified by the carriers before it can send, which usually takes a few business days. We check your details and file the verification for you. While you wait, import contacts, put up a signup form and draft your first campaigns. Campaigns wait until the number is verified, so nothing goes out from a number the carriers would block.

How much does Twilio cost on top?

For US texts, Twilio charges $0.0083 a text, and the mobile carriers add a pass-through fee of about $0.004. That's roughly 1.3 cents a text, so 10,000 texts cost about $126. A toll-free number is $2.15 a month. No volume contracts, no minimums, and you can see every charge in your own Twilio console.

Can recipients reply to my messages?

There's no inbox. TextScaleHQ handles the replies that matter: STOP, START and HELP, plus the keywords people text to join your list. Other replies aren't stored, which is why your texts never ask people to reply with anything else. If you need two-way conversations, use a different tool. If you need promos, offers and opt-in campaigns, we're built for exactly that.

What are quiet hours?

Texts only arrive between 8 AM and 8 PM where each person lives, worked out from their area code, and inside your business's own 8 AM to 8 PM. Texas numbers wait until 9 AM, and until noon on Sunday. A campaign goes out in waves as 8 AM reaches each time zone, and one still sending at 8 PM pauses for the night and finishes in the morning. It's automatic; there's nothing to set up.

Who can I text?

TextScaleHQ is built for texting customers in the US. Signup forms take US mobile numbers, and the numbers we buy and verify for you are US toll-free numbers. If most of your list is outside the US, check with us before you sign up.

How fast does it send?

As fast as your number allows. TextScaleHQ sets the sending speed for your number type and slows down when the carrier asks, so nothing gets dropped. On a big list, quiet hours matter more than speed: texts go out as 8 AM reaches each time zone.

Can I use my own 10DLC number?

Yes. If you've already registered a 10DLC campaign in your own Twilio or Vonage account, connect the number and send. We don't file 10DLC registrations ourselves. Toll-free is the kind we register for you.

Do you handle opt-outs?

Yes, automatically. When someone replies STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT or REVOKE), they're opted out of that business and left out of every future campaign from it. Opt-outs stay with the business they were sent to, which matters when you text for several brands or clients. Nobody can add an opted-out number back, by hand, by import or through Zapier; only the person can rejoin, by texting START. Opt-out and consent records are kept for 4 years, even after you delete a business.

Is there an API?

Every plan includes a webhook that adds contacts from Zapier, Make, your CRM, your booking system or anything that can send an HTTPS request, with step-by-step guides for the common ones. There's no outbound API for creating campaigns yet.