Recurring campaigns

A recurring campaign sends the same message again and again: every day, every week, every other week or every month. Each send goes to whoever is subscribed at that moment and has results of its own. This guide covers setting one up, its page, and pausing, changing or ending it.

Everything above When it goes out is covered in Send a campaign.

Setting it up#

In New campaign, under When it goes out, choose Repeat.

Field	What it does
Repeats	Every day, Every week, Every 2 weeks or Every month.
Time	From 8:00 AM to 7:30 PM, in the business’s time zone.
On these days	Weekly: one or more days of the week.
On day	Monthly: a day from the 1st to the 28th, or The last day, so no month is skipped.
Starting	The first day it can go out. Every 2 weeks counts its weeks from here.
Ending	No end date, or the last day of this month or one of the next five, like After Sat, Oct 31. Its last send is on or before that day.

The line under the fields says it in words, with the next three sends. For a monthly one, pick the day:

The summary’s Cost is for one send. People in other time zones get each send as their 8 AM comes, as for any campaign; see Who gets it when.

Click Start…. A last check says when the first send is:

Click Start. The recurring campaign’s page opens. Nothing goes out until the first send’s time.

Its page#

Open it from the Recurring tab, or from any of its sends.

Part	What it shows
Sends so far	How many times it has gone out since it started.
People reached	All its sends together, and about how many each send reaches.
Delivered and Opted out	For all its sends together.
Past sends	Each send, newest first, with its own numbers. Click one to see who got it.
Schedule	What it repeats, its time zone, when it started and ends, and the next four sends.
Message	The text as people get it, who it goes to, and the number it sends from.

Each send is also a campaign on the Campaigns list, marked Repeats. Its page says which recurring campaign it belongs to:

Pausing and resuming#

Pause stops it until you resume it. The dialog names the send it skips:

Sends that fall while it’s paused are skipped, not sent late. Resume picks it up again at its next send time.

A send that can’t go out on time, more than 2 hours late or too late to start before 8 PM, is skipped too, not sent at night. Past sends shows it, for example “Skipped Oct 16: it couldn’t go out on time”.

Changing it#

Edit opens it in the composer. Change the message, the people or the schedule, then Save changes. Changes apply from the next send; sends that already went out keep what they sent. A paused one stays paused.

Duplicate makes a new recurring campaign with the same settings, to start from.

Ending it#

• With an end date, it ends by itself after its last send, and shows Ended. To carry on, edit it and pick a later end date.
• Delete stops it for good. Its past sends stay on the Campaigns list with their results.

When a send doesn’t happen#

If its business can’t send, its page warns you before the next send, with the time to fix it by:

Fix it in Messaging Setup in time and nothing is missed. Otherwise that send is blocked: nobody gets it, and it shows under Needs attention. The next send goes out as usual once the business can send again.

No send goes out while its business is paused, or while your account is locked (a free trial that ended, say). Those sends are skipped, not sent late, and Past sends says so, for example “Skipped Oct 16: account locked”. The schedule carries on afterwards. See When a campaign doesn’t go out and Your plan and trial.