Links in your texts

When a campaign has a link, each person gets their own short link to it. When they tap it, we count the tap and send them straight on to your page. So a campaign’s results show who clicked, and you can text the people who did, or didn’t, in one step.

How it works#

As the campaign goes out, every link in it is swapped for a short link on tsqgo.com, like tsqgo.com/Ab3xY9q, different for each person. Tapping it opens your page in one step. Short links work for 12 months.

• People, not taps. Each person’s link is theirs, so someone who taps three times counts once as a person who clicked, and three times as clicks.
• Previews and scanners are left out. Some phones and carriers open a link to show a preview or check it for spam. Those are counted apart, as opens, and never as people.
• Shorter texts. A short link is 17 characters. A long page address often costs a whole extra part; the counter and the cost count the short link.

In the composer#

Paste a link into the message. It’s shortened and tracked straight away. A row under the message shows the link and what it will be sent as, and a note says what that saves:

The preview shows each link with dots, where each person’s own link goes. The summary’s Links line counts them.

Choice	What it does
Name it	A name for the link, like “Fall menu page”, typed in the note or with Name it on the row. Results show it instead of the address. People never see it.
Send as typed	The link goes out exactly as you wrote it, and nobody’s clicks are counted. Use it for a link that must look a certain way. Track it on the row tracks it again.
Done	Closes the note. The link stays tracked.

Once it has a name, the row shows the name, with Rename:

Some links can’t go out as they are:

• Public short links (bit.ly, TinyURL and the like) are always replaced with a tracked link to the page they lead to, and can’t be sent as typed: carriers block texts that use them.
• A link that doesn’t open, one that leads to a blocked site, or one of our own short links pasted back in has to be fixed before the campaign can go out. A draft can keep it until then.

Who clicked#

A campaign with a tracked link has a Link clicks card on its page:

Number	What it counts
People	Everyone who tapped a link at least once, and their share of the texts that were delivered.
Clicks	Every tap by a person, repeats included.
Opens	Link previews and spam scanners. They’re left out of the people and the clicks.

Each link has its own line, with its name or address and how many people clicked it. First clicks, first 24 hours shows when people first clicked, in two-hour steps from when the campaign went out. Who clicked is kept for 6 months, like who got the campaign; the totals stay.

In Who got it, Clicked and Didn’t click list those people, with when each one first clicked:

On the Campaigns list, the Clicked column has each campaign’s click rate, and a person’s Texts tab in Contacts shows which links they clicked.

Following up#

At the bottom of the card, Text the … who clicked and Text the … who didn’t start a new campaign to just those people:

People who clicked a link is picked under Who gets it, with the campaign under From, and Clicked or Didn’t click. You can also start here from New campaign: any campaign from the last 5 months that had a tracked link is in the list.

• Who gets it is counted when the follow-up goes out, so someone who clicks before then moves to Clicked.
• The 24-hour skip doesn’t count the campaign you’re following up on, so you can follow up the same day.
• A follow-up goes out once: it can be sent now or scheduled, not repeated.

Save as a tag#

To keep the people who clicked as a group you’ll use again, click Save as a tag at the bottom of the card and give it a name.

Everyone who clicked gets the tag. People who click later don’t get it on their own; to text whoever has clicked by then, use the follow-up buttons instead. See Your tags.